Cart Abandonment Rate Explained
Cart abandonment measures carts created that do not turn into completed orders.
Formula
Subtract completed orders from carts created, divide by carts created, then multiply by 100.
Why it happens
Shipping costs, checkout friction, payment issues and comparison shopping can all contribute.
Interpret with context
Tracking definitions differ across analytics platforms.
Practical takeaway
Use the metric that matches the business question you are trying to answer. When several metrics describe different stages of the same workflow, compare them together rather than optimizing one in isolation.
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