Understand the metric. Make the decision.
62 free calculators plus practical guides for advertising, marketing, publishing, business, e-commerce and finance.
Popular tools
Frequently used metrics for campaigns, revenue and business decisions.
CPM Calculator
Calculate cost per thousand advertising impressions.
AdvertisingeCPM Calculator
Calculate effective revenue or cost per thousand impressions.
AdvertisingCPC Calculator
Calculate average cost per click.
AdvertisingCTR Calculator
Calculate click-through rate.
AdvertisingCPA Calculator
Calculate cost per acquisition.
AdvertisingROAS Calculator
Calculate return on ad spend.
AdvertisingBreak-even ROAS Calculator
Estimate the minimum ROAS required to cover gross margin.
AdvertisingImpressions Calculator
Estimate impressions from budget and CPM.
AdvertisingClicks Calculator
Estimate clicks from impressions and CTR.
AdvertisingAd Budget Calculator
Estimate required ad budget from desired conversions and CPA.
AdvertisingAd Frequency Calculator
Calculate average ad frequency.
AdvertisingCost Per Lead Calculator
Calculate average cost per generated lead.
Browse categories
Tools are grouped around real workflows instead of being a random calculator directory.
Advertising
Explore practical advertising calculators and utilities.
11 toolsMarketing
Explore practical marketing calculators and utilities.
7 toolsPublishing
Explore practical publishing calculators and utilities.
10 toolsBusiness
Explore practical business calculators and utilities.
5 toolsE-commerce
Explore practical e-commerce calculators and utilities.
6 toolsFinance
Explore practical finance calculators and utilities.
5 toolsMath
Explore practical math calculators and utilities.
6 toolsText
Explore practical text calculators and utilities.
Learn the metrics
Use the guides to understand formulas, tradeoffs and common mistakes before acting on a number.
CPM vs CPC vs CPA: Which Metric Should You Use?
CPM, CPC and CPA answer different questions about campaign efficiency.
AdvertisingROAS vs ROI: Understanding the Difference
ROAS and ROI both compare output with spending, but they are designed for different scopes.
AdvertisingHow to Calculate Break-even ROAS
Break-even ROAS helps connect advertising performance with gross margin.
MarketingThe Essential Marketing Funnel Metrics
Different stages of a funnel require different measurements.
MarketingHow to Calculate Customer Acquisition Cost
CAC measures how much sales and marketing spending is required to acquire a new customer.
MarketingLTV:CAC Ratio Explained
LTV:CAC compares estimated customer value with the cost to acquire that customer.
What CalcAtoZ is for
CalcAtoZ combines focused calculators with plain-language explanations. A calculator gives you a result; the surrounding guide explains what that result means, what assumptions are built in, and when another metric may be more appropriate.
Core calculations run locally in your browser and do not require an account. For financial, legal, tax or accounting decisions, use the outputs as a starting point and verify material assumptions with an appropriate professional.