5 tools

E-commerce Tools

Evaluate order economics, returns, contribution, cart behavior and product-level profitability.

Estimate profit per product sale.

Calculate product return rate.

Estimate a free-shipping threshold using target orders and shipping cost.

Calculate contribution margin after variable costs.

Calculate cart abandonment rate.

Related E-commerce guides

AOV measures average revenue per completed order.

Product profit requires more than subtracting product cost from price.

Cart abandonment measures carts created that do not turn into completed orders.