What Is Page RPM?
Page RPM is a normalized estimate of publisher revenue per 1,000 pageviews.
Formula
Divide estimated earnings by pageviews, then multiply by 1,000.
Why publishers use it
It makes revenue periods with different traffic volumes easier to compare.
What changes RPM
Traffic geography, device mix, viewability, advertiser demand, content, seasonality and implementation can all influence the result.
Practical takeaway
Use the metric that matches the business question you are trying to answer. When several metrics describe different stages of the same workflow, compare them together rather than optimizing one in isolation.
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