Ad Viewability Explained
Viewability indicates whether measurable ad impressions met viewable criteria used by the measurement system.
Why publishers care
Higher viewability can improve the attractiveness of inventory to buyers.
UX connection
Layout, scroll behavior, ad position and page speed can influence viewability.
Avoid harmful optimization
Do not manipulate users or create layouts that cause accidental clicks.
Practical takeaway
Use the metric that matches the business question you are trying to answer. When several metrics describe different stages of the same workflow, compare them together rather than optimizing one in isolation.
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